On Saturday I ran my first workshop in a series of six, during which we talked a lot about story premise and how a good premise can be used to pitch your story idea to agents and editors.
Here’s a slightly different take on using an ‘elevator pitch’ which I found recently on Linda Armstrong’s blog, One Way to Wonder. It talks about the High Concept Idea. For me, ‘high concept’ equates to the originality of your story idea, and is an important part of developing a strong premise.
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This Craft Called Writing 
Hi Lorrie
For some reason I couldn’t get the links to work. Help!
Hi Lorrie
I never got the link either
That’s weird, they’re working for me, The full link address is: http://www.writersstore.com/conquering-the-high-concept
If the link still won’t work, you may have to copy and paste it into your browser. Sorry about this.